What a Website Needs to Be Successful in 2024

Having a website is an essential tool for any company or business that wants to prosper and be easily found by its target audience.

However, for a website to be truly successful, what does it need to have?

Although many companies already understand the advantages of having a website, it is common to find it difficult to generate a significant positive return. To overcome this challenge and make the most of the benefits of having a website, it is essential to have tools and features that really make a difference. These elements are crucial for your website to not only attract visitors, but also to stand out in search engines, such as Google.

If you are planning to create or improve your business website and want to find out how to gain more customers through it, we have prepared comprehensive content to help you achieve online success.

How important is a website for your business?

For companies and businesses, whether physical or virtual, creating a website is no longer an option and has become a necessity these days.

The website is an indispensable communication tool for any type of business, whether physical or virtual, as it allows you to convey more trust and credibility to the consumer.

It is no wonder that most companies have well-structured websites that provide the necessary communication so that the consumer can make a purchase or get in touch with their sales team quickly.

The website is also an important way to promote your business, since through this tool it is possible to appear in search engines such as Google, thus ensuring that your business has more visibility for your target audience, and thus increasing the vitality of your business.

In other words, the website is a tool that can bring several benefits to those who want to improve their sales opportunities and business development, but for a website to actually deliver the expected return, it is necessary to invest in tools and resources so that it remains current and also accessible to the consumer.

What is considered a successful website?

A website can have different objectives, that is, we can consider a website to be successful when it achieves the objective for which it was created.

For example, if you are creating a website so that your company can be found more easily by consumers, it is important to focus on strategies that improve your website’s traffic.

If you have an e-commerce, for example, and the objective of your website is to improve sales, the success indicators will probably focus on the conversion volume and average purchase ticket on the website.

Therefore, in order to measure the success of your website, it is essential to understand what objectives you want to achieve and how this tool will complement your marketing strategy. digital marketing.

Therefore, the success of a website will not always be limited to traffic, although this can also be an important metric to ensure that your company gains greater visibility in the market compared to the competition.

9 tips for creating a successful website

We have put together some basic tips to help your website be successful and stand out from the competition, regardless of your goals and strategy. Check it out:

Choose a suitable domain

A website’s domain is a very important element for anyone who wants to be successful, as it is the address of your website, which people will use to access it.

Therefore, the domain of a company’s website cannot be a generic domain. Ideally, it should carry the name of the company, brand or a specific campaign, depending on the purpose of your website.

If your company name is not available, it can use other combinations of domain extensions instead of the most common one such as .com or .com.br.

In other words, this is one of the first factors that will determine whether your website will be successful, as it allows it to be found more easily by your target audience.

High loading speed

Choosing a website hosting service is also essential, as in addition to providing a server for your website to be up and running, it will also directly affect the website’s speed.

Speed ​​is a very important factor for anyone who wants to have a successful website, as it directly impacts the user experience.

Slow websites hinder navigation and are often abandoned by visitors, so it is important to take this factor into consideration when choosing a hosting service.

Website hosting should provide support for any problems that may arise.

Responsive design

Another fundamental aspect for anyone who wants to have a successful website is to invest in responsive design.

Responsive design will allow your website to be accessible on different screen formats, whether on tablets, desktops or smartphones, without it becoming disfigured.

This is one of the parameters that Google takes into account when ranking your website on the search network.

Invest in a harmonious layout

Your website layout design should be simple and intuitive so that visitors can find what they want in no more than 3 clicks.

Therefore, it is important to test and think carefully about navigation menus before launching the website.

Adding a sitemap can be an easy and simple way to prevent consumers from getting lost when accessing your website.

The design must consider the contrast between the colors of the layout, places where your business logo will be displayed, typography and other interactive and dynamic resources that can capture the visitor’s attention.

Ensure the security of customer data

If you intend to allow transactions on your website, it is important that you offer a secure environment to prevent data leaks and fraud.

Therefore, it is important to have an SSL certificate on your website, as it is a digital guarantee that your website is secure and reliable.

It is important that all websites have an SSL certificate, however, it is essential for online stores and websites that offer transactions.

Offer a chat for the visitor

Imagine that your customer accessed your website, learned about your company and then became interested in the products or services you offer.

What’s the next step? Contact your sales team and clarify any questions you may have about the product or service.

So that the customer does not need to leave your website page and run the risk of losing focus, it is important that you offer a online chat.

Through this tool, the customer can contact your sales or support team without having to use third-party applications.

Furthermore, it works as a communication channel bringing customers and companies closer together, improving the customer experience and contributing to building relationships.

Optimize your website for SEO parameters

If you want your website to become visible to consumers, it is essential that it is optimized in terms of SEO, or Search Engine Optimization, parameters.

SEO parameters contribute to the ranking of your website on Google’s search network.

There are a number of good practices that can be adopted so that your website can have a good ranking position.

Among them we can mention:

• Use the keyword strategy;
• Optimizing your website’s URL and pages with strategy keywords;
• Strengthen your website’s presence through strategic external and internal links;
• Creating a sitemap to reduce the indexing time for a new website page;
• Image optimization, with descriptions that facilitate their identification by search engines;
• Constant updating of relevant content for leads;

Invest in Inbound Marketing with a blog

Creating a corporate blog with content that is relevant to your target audience is one of the ways to increase organic traffic to your website.

Blogging is a way to gain authority and promote your products or services, strengthening your business image.

Therefore, be sure to invest in this strategy to offer valuable information so that your leads always have a reason to return to your website.

Creating a newsletter and sending messages through email marketing tools to notify your audience about the content on your website is a great way to inform consumers about new content on your website.

Additionally, a good content marketing strategy also uses SEO parameters and content optimization so that they can appear on Google’s search network.

Invest in ads

Last but not least, depending on the purpose of your website, it will be important to invest in paid advertising.

While SEO strategies aim to bring traffic to your website in the long term, SEM (Search Engine Marketing) strategies aim to bring traffic to your website in the short term.

Until you see results from your SEO strategies, it is important to invest in paid advertising to give your website greater visibility.

There are many different types of campaigns and campaign objectives that you can run to promote your website. Here, it’s important to be strategic.

Now you know what a website needs to be successful

Through this content we present some basic aspects for those who want to have a successful website.

The website is an important communication tool that can be part of your digital marketing strategy. However, it needs to be used strategically.

There are many other features and parameters that are important for a website to be successful, so when creating your website, be sure to hire a specialized agency.