use it as a way to guide your copy

Copy is clarityand your question box can improve your copy, improve your persona, improve your content and also improve your sales. Have you ever imagined that your little box could do so much for you?

If, after all these statements, you are still asking yourself “how?”, Pixeld has the answer: everything you need to know — and the question box can give you — is available, as long as you follow these 5 commandments. Ready?

1st commandment: Understand your persona

Be a master at understanding your persona.

You need to understand that the box by box It may even increase your engagement, but it won’t do much more than that.

Engagement without sales (whether of your product or advertising for a third party) doesn’t pay the bills.

That’s why the box’s number one commandment is to know how to extract the purest nectar from your persona: difficulties, objections, desires, fears, dreams, doubts, slang, ways of expressing yourself, what generates curiosity.

It’s not just about being happy when you get multiple responses, it’s about looking for patterns and paying attention to what and how the answers appear.

This brings us to the 2nd commandment.

2nd commandment: always improve your copy

Use copy to improve your copy.

One of the most important skills you can develop, not only in marketing, but in life, is know how to ask to get the answer you need.

With that in mind, copy can be used in 2 main ways:

• Provide the audience with context about the topic or situation you want to draw their attention to. The questions will automatically be influenced by this context.

Here, the copy usually comes in a sequence of stories before opening the box and brings a story, a lesson or a curiosity.

• Take advantage of a question and create a super complete and useful answer to encourage more people to want to know about the topic.

In either of these 2 ways of using it, you will need to have a good level of understanding of your audience, otherwise your box will be left empty-handed.

Still, you can improve your copy, because if it’s left unfinished, you’ll understand that the content didn’t connect with your audience.

At this point, it’s time to analyze where the error lies: whether it’s in the topic, the lack of clarity, the “sugar-coated” narrative, the poorly crafted question, or the copy that was completely out of touch with the persona’s pains and desires.

Now, if your little box bombit’s simple: go back to the 1st commandment and use it all nectar that you can extract to further improve your text.

3rd Commandment: Yes or No? There are other options

Don’t limit yourself to yes or no.

If you’re using the box strategically, you can’t limit your answers to something so direct.

This is where you can answer and give an explanation of why yes/no, why it is right/wrong, why you would choose A or B.

Take advantage of show your valuesyour way of thinking and analyze the audience’s reactions to each answer.

Do you have a short and direct answer? Of course, but at the right time.

See the examples, the content creators Priscilla Zillo, Valeska Bruzzi, Bettina Rudolph and Icarus of Carvalho They are masters at abusing arguments in the boxes, regardless of the subject.

Note that the answers to these questions could be much shorter. Valeska, for example, would not need to explain in a video about the sales and support team.

But why waste this space and the opportunity to be truly useful and helpful? “Yes” or “no” is rarely enough to help someone.

There is yet another reason why you shouldn’t skimp on your responses.

Think as if it were yours test drive for sales copy, that is, take the opportunity to test your arguments, your way of speaking and interacting before going full throttle at the time of the sale.

4th commandment: Strategy

STRATEGY.

• Don’t respond to everything that appears. Select the right questions to respond and guide the audience.

Only a child has the need to answer for everything. And definitely, you don’t need it.

• Very controversial, very personal topics that will not add anything to your audience, your authority or your connection should not be mentioned.
• Select questions that are related to what you want to highlight.
• If your launch is approaching, use boxes to emphasize the main pain and the main desire that you will address throughout the launch. eventClick and see the next Digital Marketing Events… (the test drive of copy that was mentioned above).

Use this atmosphere of pain and desire to show that your product is the solution and also call on the public to register for the event.

See how Bettina puts this strategy into action in a light and natural way, without being the boring that begs for every lead:

These stories were not sequential and were not posted on the same day.

• Ask yourself questions.

Yes, do it. Use this ace up your sleeve to spark curiosity about a topic you want to talk about or something your audience needs to know but no one has asked.

For example: this question “Is your training open?” It could have been done by Bettina herself to raise the issue of the launch, saying that it is free and that it will happen on a certain date.

Also ask questions to “teach” the public that you are helpful and interacting through the box is a great opportunity for them to ask you any questions they may have — This is important, especially if you are going to start using the box on your profile.

5th commandment: don’t be “just” content

If it’s just content, it’ll be boring.

Interact, ask for opinions, post memes, make jokes, use comic relief, show trivialities, tell stories.

The secret is to let the audience in love with you.

And let’s face it, no one falls in love with Bhaskara’s formula.

You can fall in love with the results you get from it, with the classes from a great teacher at school, with what you project into the future when you think about job possibilities and everything you can achieve by knowing mathematics.

Theory is important, but it becomes attractive when it comes with context..

Still using this example: mathematics for mathematics’ sake is not scalable nor does it hold attention for very long, you know?

Excluding the very rare exceptions who only like theory on top of theory (which is why it is not scalable), the money, sales and fans are there among the people who want to learn, but want to beand identify and laugh with you.

How does all this increase your sales?

Let’s go back to the beginning of this article, because knowing how to use the question box will improve your copy, your persona, and your content.

The natural consequence of this is to increase your sales, since the more you know your audience, the more you can work on their desires and offer exactly what they want. without even needing to sell.

Like this?

The more you know those who buy your products, the more you will understand how they think, what they think about what you say, what they want, the life they want.

The power is in the copy

With more and more elements about your persona, you will have more and more elements to work on your copy.

This way it will be easy fit the solution to pains or awaken desires using subjects that seem randombut that are speaking directly to what this persona wants most.

In other words, you won’t need to talk about a free event or your product to provoke interest in what you sell: the audience will already be convinced that you have the solution they need.

Remember “copy is clarity” both for the writer and the reader, so make the most of your test drive and use the box without moderation.

Your greatest result could be this new strategy away.