Meta considers adding new elements to Meta Verified

You are not yet paying for verification from Facebook or Instagram? What if Meta added a few more features to make this more advantageous?

That’s what the company is trying to do, add some new features for the platform’s paying users, such as the ability to add links in Reelsfor example.

That’s one of several options apparently available as Meta looks for ways to drive more adoption of its Meta Verified program.

Meta Market Research

A print was shared on the internet about Meta sending a questionnaire to select users to ask about features they might consider paying for in their apps.

Instagram survey, re: Meta verified for businesses. Links in Reels would be pretty sweet. Would love to see that feature built in normally. #socialmedia pic.twitter.com/ZOHdfmucAT

— cm (@cmcalgary) March 12, 2024

The options that Meta has listed as possible additions to attract signups are:

• Protection of original content (through human review).
• Faster ad reviews.
• Better access to customer support.
• Links in Reels (limit of 8 per month).
• Monitoring customer support cases.
• An alternative display for branded messages.
• Alternative brand verification seal.

There are some interesting additions, but is it enough to non-paying pay?

So, is it really worth signing up for Meta Verified?

A year after its launch, Meta Verified appears to be failing to meet many users’ expectations.

Although membership numbers have not been officially released by Meta, a analysis of last quarter’s performance data suggests that uptake is below expectations.

Meta, with its vast user base, has potentially sold a few million subscriptions, but that represents less than 1% of its total base. Considering the “low” monthly cost of $11.99, this seems like a small proportion.

What does the subscription offer?

The benefits offered by Meta Verified include a verification sealadditional protection against impersonation, and dedicated support. However, it is questionable whether these benefits really justify the continued investment for most users.

At $144 per year, many may prefer to invest that money in advertising campaigns, especially considering that free platforms, such as those offered by Meta itself, are increasingly limiting organic reach.

While some may benefit from signing up for Meta Verified, for most users this may not be an important consideration at this time.

Therefore, Meta may need to revisit its strategy and offer more attractive incentives to attract more users and brands to the program. The addition of a range increaseas part of the Meta Verified package, can be an interesting option, but it also runs the risk of diluting the subscription value as more people join.

However, at the moment, it appears that Meta Verified may be generating significant revenue for the company, but its true value to users is still in question.

Source: Social Media Today