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How to Have Authority on Instagram by Anastácia Barbosa
First of all, having a strong digital presence is essential for anyone who wants to stand out, both personally and professionally. In the world of social media, Instagram stands out as one of the most influential platforms for building authority and reaching an engaged audience. But how exactly can you become an authority on Instagram? Let’s explore some key strategies that can help you achieve this goal with an article produced by Anastasia Barbosa.
Meet Anastasia Barbosa
Welcome to the successful entrepreneur’s marathon. I am Anastácia Barbosa, Clinical Psychologist, Mentor and Entrepreneur, with more than 40 thousand followers today on Instagram, living 100% of my business in the digital world.
How to Have Authority on Instagram in Five Pillars
Before we begin, I would like to point out that having authority is not limited to accumulating diplomas and certifications. I know professionals with various academic specialties who have failed to establish authority in the digital world. Now, let’s look at the five pillars that I consider essential:
1st Pillar: Digital Presence
To have an effective digital presence, it is crucial to be present and consistent on social media. Choose a platform and stay consistent with it. There’s no point in spreading your energy across multiple networks like YouTube, Instagram, and TikTok if you can’t maintain a consistent presence.
2nd Pillar: Authenticity
Second, be authentic on social media. Don’t create a fictional persona; people connect with the real you, not some artificial persona.
3rd Pillar: Frequency
Thirdly, be frequent in your posts. Show that you are present every day, especially in Stories. Frequency builds trust and demonstrates authority. Remember: if you are not seen, you are not remembered. Choose a topic and be consistent with it.
4th Pillar: Consistency
However, consistency means maintaining a thematic focus and building authority on that topic. Avoid abrupt changes in subject matter that could confuse your followers. For example, if today you talk about digital marketing and tomorrow you start selling clothes, this could compromise your image and authority.
5th Last Pillar: Behind the Scenes
Also, show behind the scenes of your work. Let your followers understand what goes on behind the scenes, which reinforces your authority by showing the day-to-day and the processes that lead to your results.
Conclusion
In short, these are the five pillars I use to establish my authority on Instagram. If you’ve read this far, take a screenshot and tag me. @anastaciabarbosapsi on Instagram so I can get to know you.
A big hug!
By: Anastácia Barbosa – Clinical Psychologist
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