Google unveils new ad tools for apps

Google has announced a series of new tools and solutions for advertising for mobile app developers in Games 2024 Developer Summit.

New tools announced include: artificial intelligence (AI) asset suggestions; real-time bid buyers; an updated mediation toolkit; enhanced A/B testing; and controlled, geography-based experiments.

The tech giant said the updates were designed to “increase creativity, diversify recipes and make data-driven decisions”.

AI Asset Suggestions

Google has confirmed that image suggestions for app campaigns are now generally available, while text suggestions are currently in beta testing.

These suggestions, including titles, descriptions and imagescome from a variety of sources, including your website, the Google Play Store, asset library, and stock images. These will now be displayed for you to review and add to your campaign during the build phase.

Real-time Bidding Buyers

Additionally, Google is making new real time bid buyers on AdMob for “amplify the revenue impact of app publishers.” Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available on AdMob.

Updated Mediation Toolkit

Additionally, AdMob is introducing an enhanced mediation targeting feature, coming soon in beta, that allows personalized ad experiences based on various user behaviors.

For example, this feature allows you to adjust mediation settings, such as price floors, to better optimize ad interactions for users who are less likely to make in-app purchases.

Improved A/B testing

AdMob is also launching an improved tool for A/B testing for publishers experimenting with different mediation configurations.

This tool will provide results in a few daysaccompanied by visual reports and comprehensive metrics. Enhanced A/B testing functionality will be available in beta soon.

Controlled experiments

In response to the evolving privacy landscape, Google is introducing controlled, location-based experiments to accurately measure the incremental return on investment of advertiser spend on iOS and Android app campaigns.

This solution is currently available for campaigns targeting specific countries.

According to the company:

As we continue to share more innovative ad solutions, we hope you are empowered to expand the scale and possibilities of your ad campaigns and monetization strategies.

Why should I care?

It’s super important to stay up to date with Google’s latest news and improvements. Because these updates are usually made to make things easier for you!

They simplify the way you manage your campaigns and make them more effective. And that means you can get a better return on your investment.

So, keep an eye on Google’s latest developments, because they can really help you with your work!

To learn more about what’s new, see the official Google announcement.

Source: Search Engine Land