Silvio Santos bought the “Baú da Felicidade” in 1958, and this was a significant milestone in his career. The “Chest of Happiness” was a company that offered sweepstakes and promotions, an idea that Silvio Santos adapted and turned into a huge success.
1961 – He debuted as a presenter on TV Rio
Silvio Santos made his TV Rio debut in 1961, with a show that quickly gained popularity. His charismatic and engaging style made him stand out on the Brazilian television scene.
1975 – Acquisition of TVS Channel
Silvio Santos acquired Canal TVS, which at the time was a television station located in Rio de Janeiro. This was a crucial step in his journey to become a major media entrepreneur in Brazil. Silvio Santos purchased the TVSwhich at the time was facing financial difficulties. With the acquisition, he brought new dynamism and an innovative approach to the broadcaster, which became known for its diverse and attractive programming.
1981 – Acquires 4 more channels, creating SBT
In 1981, Silvio Santos made a significant expansion in his career by acquiring four more television channels, consolidating the creation of SBT (Brazilian Television System). With these acquisitions, Silvio Santos established a television network with a significant presence in several major Brazilian cities.
1989 – Runs for President of the Republic
Silvio Santos decided to run for office presidency of Brazil in the 1989 electionsa period marked by great political transformation in the country. This was the first direct election for president since the end of the military dictatorship in 1985.
Silvio Santos was a candidate for the Brazilian Labor Party (PTB). His candidacy was widely reported and generated considerable attention, given his celebrity profile and his success as a television presenter.
1990 – Formation of Banco PanAmericano
In the 1990s, Silvio Santos took a significant step in the financial sector with the creation of Pan American Bank. Banco PanAmericano was founded in 1990 as a financial institution that aimed to offer a wide range of banking services. Silvio Santos, known mainly for his career in television and the entertainment industry, decided to diversify his investments and expand his presence in the financial sector
1991 – Launch of Tele Sena
In 1991, Silvio Santos launched one of the most iconic products in his portfolio: the Tele Sena. This was a significant milestone for both the presenter and the lottery and promotion market in Brazil. Tele Sena was conceived as a lottery and promotion title that offered consumers the chance to win prizes by participating in raffles. The concept was simple: people bought a card that had a panel with numbers on it, and by filling out the card and sending it in for the promotion, they could win a variety of prizes, from cash to vehicles and other items.
2006 – Creation of Jequiti
Jequiti was founded in 2006 as a direct sales and multi-level marketing company specializing in beauty, personal care and fragrance products. The name “Jequiti” was chosen in reference to the Jequitinhonha River, located in Minas Gerais, a region known for its beauty and natural wealth.
2007 – Launch of the Jequitimar Hotel
Silvio Santos launched the Jequitimar Hotela luxury resort located in Guaruja, Sao Paulo. This venture was an important step in the diversification of Silvio Santos’ business and marked his entry into the hospitality sector.
2011 – Sale of Banco PanAmericano to BTG Pactual
In 2011, Silvio Santos sold Banco PanAmericano to BTG Pactual, one of the largest and most respected investment banks in Brazil. In response to the crisis and to stabilize the situation, Silvio Santos decided to sell the bank. In 2011, BTG Pactual, led by its founder André Esteves, acquired Banco PanAmericano. The transaction was part of a broader strategy by BTG Pactual to expand its presence in the banking sector.
2022 – Steps away from filming and accelerates family succession
Finally, in 2022, Silvio Santos made the decision to step away from recording his programs and accelerate the family succession process. This significant change had several impacts and was a significant step in the transition of leadership at the Silvio Santos Group.
He was the greatest on Brazilian television and will forever be a man present in the books of our history, as the greatest and best communicator of all time. Rest in peace, Silvio.
Source: veja.abril.com.br
[ad_2] Notícias,Senor Abravanel,Silvio Santos
