It is indisputable that the digital transformation we are still going through and the unlimited access to information have made attention to the most coveted “currency” in the implementation of strategies marketing. The attention economy, as named by Herbert Simon, was a term created in 1970, and explains how attention — seen as a limited

Digital marketing has established itself as a powerful force in the Brazilian market. According to the survey “Digital Marketing and Sales Maturity in Brazil”, 94% of the companies in the country that were interviewed already use digital marketing as a growth strategy.¹ To thrive in such a competitive scenario, the basics are not always enough,

Data that seems endless. Nowadays, there is no doubt: it is impossible to survive in the market and, of course, remain competitive without it. The fact is that many organizations — regardless of their niche or size — do not even know where to start collecting information. For this, we have research tools, which have